A Nairobi tech startup doing automation, web, and AI with no brand presence. Six weeks to a complete identity that made enterprise clients take notice.
Visit TronavoTronavo Technologies is a Nairobi-based startup helping businesses automate their operations, build web products, and deploy AI assistants shaped around how they actually work. They had the capability and the clients, but their visual presence did not reflect either.
The challenge was credibility. Enterprise buyers in Kenya make fast judgements based on how a company presents itself. A weak visual identity signals a weak product, regardless of what is underneath. Tronavo needed to look like the company they had already become, not the startup they had started as.
We built a complete brand identity from zero: a primary mark and icon system built around motion and precision, a colour palette anchored in confidence and clarity, typography that reads equally well on a pitch deck and a product dashboard, and brand guidelines the team could use without a designer on hand. Within a month of launch, three enterprise clients reached out unprompted.
Primary mark, secondary lockup, icon-only variant. Optimised for print, digital, and vehicle livery.
A deliberate palette of three primaries and two neutrals. Every colour has a role and a rule.
Display and body typeface pairing. Hierarchy rules for print, digital, and signage.
48-page document covering every use case. Usage rules, spacing, dos and don'ts.
Business cards, letterhead, email signature, document templates.
Social profile kit, presentation template, editable brand files in all formats.
"We went from looking like a side project to looking like the most serious technology company in the room. Three enterprise clients reached out within the first month of launching the new brand. Ribyon gave us the visual language to match the company we had actually built."Tronavo Technologies, Nairobi
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